First of all, "lame" doesn't exactly rhyme with "main", it doesn't start with the same letter, it doesn't really do anything. This is a level of cleverness that would be self-redacted by the Ying-Yang Twins.
Second, in terms of substance, "lame" isn't the most pointed barb you could use against the media, not if you're trying to communicate that they're dishonest or at least delusional. "Lame" is at the level of specificity that a 13-year old comprehends, where they understand that some things are "cool", and others are "like so not cool", but they aren't really equipped to articulate why.
Honestly, it seems like they should have just gone with "Fagstream Media".
Judge a moron not by its worst moments, but by those times when it claims to be at its best. - Thomas Jefferson
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