Tuesday, June 22, 2010

This Billboard Must Be a Sign

In his book, "I Drink For A Reason", David Cross talks about seeing a cop car with a bumper sticker that read "DON'T ABANDON YOUR BABY".  Crossy says how ridiculous and unnecessary this seems, and on one level, he's right.  However, this bumper sticker might be so absurd that it actually becomes effective.

Actual logo of babysafela.org.

If you were a pregnant teenager, thinking about dumping your baby in a trash can, and you just happened to see this message, you would almost have to assume it was a sign from God.  What else could possibly explain such a random, specific, and seemingly pointless bumper sticker?  If you also consider that the key baby-abandoning demo is precisely the type of stupid, self-centered audience that believes God would address them personally, you have to admit that perhaps more PSA's should take the specific approach to reach their idiotic, narcissistic targets. 

A billboard with the common-sense message of "Don't Drink And Drive" can be seen by a million drunks, and it'll be ignored by every one of them.  Meanwhile, you might actually get through to somebody if it says "Brian, you're too drunk to drive, you stupid Irish sack of shit".   If nothing else, he'll pull over long enough to wonder if he didn't take any acid.  Then again, that one might be a little too broad.

No comments:

Post a Comment